'Star Wars' Box Office: "People Are Seeing It Three and Four Times”

Repeat viewers and females are playing an increased role in the movie's record-shattering run as the audience broadens out.

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Box Office: 'Star Wars' Nabs Massive $153.5M Christmas, Crosses $1B Globally

Elsewhere, 'Daddy's Home' and 'Joy' place No. 2 nd No 3, while 'Concussion' marks the lowest nationwide start of Will Smith's career and 'Point Break' wipes out; 'The Hateful Eight' and 'The Revenant' soar in limited debut.

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Box Office: 'Star Wars' Makes Christmas History; 'Daddy's Home,' 'Joy' Strong

Will Smith's 'Concussion' and 'Point Break' also open nationwide alongside Jennifer Lawrence-starrer 'Joy' and 'Daddy's Home,' which re-teams Will Ferrell and Mark Wahlberg.

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Box Office: 'Star Wars: The Force Awakens' Tops 'Revenge of the Sith' in U.S.

J.J. Abrams' reboot has also surpassed the entire global gross of 'Star Wars: Episode II — Attack of the Clones'; a flurry of new movies open on Christmas Day.

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Box Office: 'Star Wars: The Force Awakens' Heads for $1 Billion at Record Pace

The juggernaut has hit $765.9 million worldwide; Adam McKay's 'The Big Short' expanded into 1,585 theaters in North America Wednesday, placing No. 4.

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Box-Office Preview: 'Daddy's Home' Likely to Lead New Releases Braving 'Star Wars'

David O. Russell's 'Joy,' Will Smith NFL drama 'Concussion' and Adam McKay's 'The Big Short' also open nationwide in the hunt for awards attention; the pricey 'Point Break' may struggle.

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Box Office: 'Star Wars: The Force Awakens' Steals Tuesday Record from 'Amazing Spider-Man'

The Disney and Lucasfilm juggernaut has raced past $300 million faster than any film in history domestically; worldwide, it's amassed $689.4 million.

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